New baby

New-baby cards and birth announcements you send as a link

Announce the baby with a photo that develops as they watch, or a scratch-off with the name underneath. Building and previewing costs nothing; sending the link costs €3, one time.

Start a new-baby card - freeSee a live example card

No account needed to start

Write it your way

Write every line yourself, or let the AI writing helper draft one for you.

€3 once to send

Building and previewing are free. Sending costs €3 one-time - 3 for €5, 10 for €10 - and never renews.

One private link

They open it in any browser on any phone. Nothing to install, no account for them.

Three formats to open right here

Polaroid develops

Create this

The first photo, developing

Growing bouquet

Create this

A garden for the new one

Synced reveal

Create this

Everyone holds a brush and lets go on your cue — a countdown, then the news.

Who just had the baby?

A new-baby card for your sister (and a welcome letter to your niece or nephew)→A new-baby card for your best friend, from the baby's future favorite adult→A new-baby card for a colleague the whole team can sign→A card for your wife in the week your family got bigger→How to tell your parents they are going to be grandparents, from another city→A digital birth announcement your family develops under a finger→A virtual gender reveal your family sees at the same second, from anywhere→

Formats that fit this occasion

Scratch surpriseA lottery ticket parody: scratch the silver to reveal the big news.Synced revealEveryone holds a brush and lets go on your cue — a countdown, then the news.Polaroid developsThe first photo, developingClouds and guessesTap the clouds away to find out what is hiding behind them.Growing bouquetA garden for the new oneGuess the giftA guessing game about the gift on its way: five yes-or-no questions, three tries, hints after each miss.

What to write

“She arrived at 04:12 and she is furious about it.”

“Meet her. That is all this message is for.”

“Six pounds, one ounce, no name yet.”

Try it - scratch me ↓

Happy 30, Mira!

Scratch me

Live mini demo

This is what they get

Start a new-baby card - free
  • 38 formats
  • 6 languages

4.9/5 from early users

Made to feel personal

More like opening a gift. Less like reading an e-card.

Your real memories

Photos and words from your relationship, arranged as a small story.

A moment of discovery

Scratch, tap, and swipe interactions slow the moment down in a good way.

Their answer comes back

Their answer to the closing question lands in your dashboard.

Frequently asked questions

What does the person actually receive?

A private link. They tap it and the card runs in their browser: the format’s opening ritual, your photos and words, and one closing question they can answer in a tap. There is nothing to download.

Do they need an app or an account?

Neither. The link opens in any phone or desktop browser. You do not need an account to build and preview one either - you sign in only at the point of sending.

What does it cost, and what is free?

Building the card and previewing all of it is free, as many times as you like. Sending costs €3 once - 3 for €5, 10 for €10. There is no subscription and nothing renews.

Can I announce the gender with this?

Yes. The scratch-off and the developing photo each hide exactly one thing, so the name or the line stays underneath until the person uncovers it themselves.

More cards people make

Ready when you are

Make the message feel like a moment.

Start with the photos already on your phone. You can edit every word before anything is sent.

Start a new-baby card - free