New baby
A digital birth announcement your family develops under a finger
A digital birth announcement you send by text: everyone who opens the link rubs a blank Polaroid until the first photo develops, then reads your news. €3 once for the whole family, not per person.
No account needed to start
Write it your way
Write every line yourself, or let the AI writing helper draft one for you.
€3 once to send
Building and previewing are free. Sending costs €3 one-time - 3 for €5, 10 for €10 - and never renews.
One private link
They open it in any browser on any phone. Nothing to install, no account for them.
Live demo
Rubbing the print until it develops slows the first photo down for one second, which is the only thing a forwarded image in a group chat never does.
- Live since 2025
- 38 formats
- 6 languages
4.9/5 from early users
Try it - scratch me ↓
Happy 30, Mira!
Scratch meLive mini demo
This is what they get
What to write on a birth announcement to family
“She is here. 3.4 kilos, born at 04:12, and she already has your chin.”
“Everyone is fine, everyone slept eventually, and this is the first photo where he has his eyes open. Full name and all the details are on the back of the last one.”
“Our son arrived on Tuesday. We are keeping the phone in the other room for a few days, so here is everything at once.”
How it works
What they will see
- Rubs the blank Polaroid with a finger and the picture develops under it.
- Reads the headline, then flicks through your photos one card at a time.
- Reaches your message on the back of the last photo and sends a reply.
Pick the format and fill it in
Names, your message, and the details this format uses - a date, a place, wishes or a few photos. No account needed to start.
Preview it as they will see it
The live preview runs the real page: opening ritual, reveal, and the closing question. Building and previewing is free.
Send the link
Sending one giftable costs €3 (3 for €5, 10 for €10). It opens in any browser with no app, and their answer comes back to your dashboard.
Frequently asked questions
Do I pay per relative, like the invitation sites?
No. One Giftable is €3 whether two people open it or forty - you send one link to the family group chat rather than buying seats. Packs are 3 for €5 or 10 for €10 if you want a separate one for each side of the family.
How many photos can I put in, and are they required?
Photos are required for this format - the whole thing is a photo developing - and up to twelve go into the stack in your order, each with its own caption if you want one. Your message is handwritten on the back of the last photo.
Do the relatives answer, and where do the answers go?
Each person who opens the link answers the closing question, and every reply lands in your Giftable, one after another - so the congratulations arrive in one place instead of forty separate messages you have to answer at 3am.
Made to feel personal
More like opening a gift. Less like reading an e-card.
Your real memories
Photos and words from your relationship, arranged as a small story.
A moment of discovery
Scratch, tap, and swipe interactions slow the moment down in a good way.
Their answer comes back
Their answer to the closing question lands in your dashboard.
More cards people make
Ready when you are
Make the message feel like a moment.
Start with the photos already on your phone. You can edit every word before anything is sent.
Build the birth announcement - free to start